HOW TO MOVE YOUR BRAND FORWARD When you want to move your brand forward, it’s important to know and understand where you are, to decide the path to follow. Everyone wants to move their brand into the next step. It’s important to do and keep doing it, but[…]
WHAT’S CONSISTENCY? Consistency is not a discipline you can learn, you need to put the work on it every day like it’s the last one! To achieve some sort of success in your business, in my business, we need to show that we have the knowledge to[…]
EMULATE VS IMITATE When in doubt, always emulate the best work you see. It’s one of the best ways you have to effectively develop your skills. Emulate – take as a model, take as an example, match, equal, be the equal of, be on a par with, be in the same league as, come near[…]
KNOW YOUR COMPETITION You shouldn’t measure your success from your competitors success, but you should know who they are! Knowing your competition is important to understand what they are up to and how they do it. It’s not about copying them, it’s about you and staying ahead of[…]
WHY TARGET AUDIENCE IS IMPORTANT? You can’t target everyone because we don’t like the same stuff. It’s as simple as that. When building a brand you are thinking about a specific audience, if not, you should! There are many differences among the 7 billion we have on our[…]
LOGO VS LOGOTYPE Logo and logotype are similar but also very different, one survives alone, the other probably not. As a designer, it’s my job to deliver good work, but also to teach non-designers about some basic design concepts for people to understand what they are paying and[…]
WHY BUILD RELEVANCE? Relevance is very important for you to reach your audience quickly. When you are at the bottom of the chain, you have the ambition to grow quickly and climb the ladder to compete with the best. Normally what we do, is to imitate who[…]
IS CORPORATE IDENTITY REALLY DEAD … PROBABLY YES! Like everything else, there is a time when we progress from one place to another, we used to ride horses and the car came afterwards, branding is the evolution of corporate identity. Corporate Identity, Brand Identity or Visual Identity,[…]
I HAVE A LOGO. NOW WHAT? Logos needs somewhere to live, someplace to be. You can’t just have the file in your desktop looking at you. They have a purpose. The logo is one of the first things people will recognize and remember about your business. It’s really[…]
BRANDING VS BRAND IDENTITY Try to always go for the branding path. In the long run, it’s always better, without a doubt. Are you looking to take your business to the next level? GOOD! Are you looking to create a brand? GOOD! There are a couple things you[…]