WHY PAY A DESIGNER ? Do you work? Nice. Do you want to get paid for it? Nice, because you should. Now that we have clear it, tell me why designers are different from you or any other type of professional, who work in a non creative field. […]
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Internal Audit! Embrace It
INTERNAL AUDIT! EMBRACE IT Doing and internal audit is very important to understand what’s going on with your business and what you can do better. This post will have a second part, I will postnit in the next month or so, which is external audit. I prefer smaller[…]
How To Help Your Designer – Say What You Think! (part2)
How To Help Your Designer – Say What You Think! (part2) Helping who you are working with, in this case the designer, is a big part of your business. Everyone needs help to achieve some sort of success, whatever their task is. You can read the first part[…]
Designers Must Be Creative And Business-Minded
DESIGNERS MUST BE CREATIVE AND BUSINESS-MINDED To be a complete designer, we need to learn from many areas of our clients interests. It’s impossible for designers being only creative and do their best work without knowing the business . Creating a business is very time consuming, you can’t[…]
Brainstorming Importance
BRAINSTORMING IMPORTANCE Brainstorming plays a key role in meetings, all types of meetings, whether creative or not. One of the first steps to build a business is to generate ideas to solve problems. The usual way, and in my opinion the best, is to brainstorm with a time[…]
Freedom to Design
FREEDOM TO DESIGN April 25th is a big date for Portugal. Today is not about how to this or how to do that. It’s about the importance of making our own choices. Portugal, 1974 April 25th. António Salazar was a dictator. That was his last day ruling this[…]
Why Branding or Rebrand?
WHY BRANDING OR REBRANDING? Branding or Rebranding are two important steps towards building a business, each of them are specific for certain situations. When starting a new business, branding should be a priority, I already talked about why you care about branding, read it here. You should brand[…]
History Of Branding
HISTORY OF BRANDING This thing with visuals started a long time ago with kingdoms. It was a man’s simple desire to mark his territory. Branding came from the back door designers who did flyers, posters and think of print stuff. Designers like Saul Bass and Paul Rand, among[…]
Learn To Help Your Designer
LEARN TO HELP YOUR DESIGNER Building your business requires teamplay, help your designer, bro. It’s important to work with your team. Don’t leave them alone. Designers like any other person, need some guidance, if it’s your business, you should guide them and give the best advice possible. […]
Is a Logo That Important?
IS A LOGO THAT IMPORTANT? Nope. False. Absolutely not. Who said that a logo is very important is lying. You have many things to consider when building your brand. All the visual, website and messaging. The logo is a little piece of your visual identity and a very[…]